PaVe London

PAVE London is an award-winning Events and Marketing agency launched in 2014 by industry experts Pete Rolfe and Victoria Larder.

PAVE London operates internationally and offers intelligent, dynamic and creative Event and Marketing solutions to a host of discerning clients across a variety of platforms.  Celebrating success in the luxury, commercial, corporate and private sector, PAVE London delivers events and marketing campaigns for iconic brands and individuals alike.

Boundless imagination, intelligence and care, delivered with personality, passion and energy.

We look forward to working with you.

“What a fantastic discovery! I can’t recommend PAVE London highly enough. What they achieved was remarkable!” (Bloomberg)

What We Do


PAVE London create and deliver world-class, unforgettable events.  From high-profile launch events to guerilla experiential activity, from intimate weddings to large-scale charity fundraisers, we love creating and executing them all.

PAVE London provides a start-to-finish, creatively innovative Event Management service.  We will seamlessly deliver the creative concept, design, logistics, budget, supplier relations, event delivery and aftercare.

We have vast professional experience across a broad spectrum, working with exclusive luxury brands as well as mainstream companies.  Whether large or small, private, corporate or commercial, PAVE London are experts at pulling together dynamic, unique events to suit your purpose and exceed expectations.


PAVE London develop exceptional, insight-driven, creative marketing strategy.  Targeted campaigns communicate brand messages and value to maximum effect.

Implementing experiential activations and events, PAVE London can also develop your digital reach, help form strategic partnerships and find the right sponsorship opportunities.  We can work within your existing Marketing strategy or help you to create a totally fresh approach.

“Thank you, what a pleasure, I truly believe there is no one else who could have made this such a success!” (giffgaff)

Diversity & Inclusivity

PAVE London is an LGBTQ+ and female owned business and the founders are very proud to have developed a specialist LGBTQ+ brand activation and consultancy division.  We are recognised as the go-to agency and have won awards within the sector.

We continue to help global clients deliver authentic messages and genuine activations to the LGBTQ+ community and beyond, whilst servicing and supporting the individuals, charities, organisations and publications within the community.

“PAVE London’s passion for the LGBTQ+ community gives them an understanding better than most if not all!”
(Brighton & Hove Pride)

The PaVe Approach

PAVE London is defined by a results-orientated, creative approach and our attention to detail.  Our clients enjoy working with us whilst we deliver our unrivalled expertise, energy and passion.  We have a long history of creating astounding, groundbreaking campaigns and events for the most exacting clients in the most competitive industries.

After learning about your business, we’ll help implement the latest and most effective marketing techniques and event platforms available.

PAVE London understands the importance of reflecting the core values of a brand or business and the essence of what our private clients wish to achieve.  We help to develop how the personality of a brand is represented and perceived for maximum success.

PAVE London will deliver a slick, hassle-free, professional service, which emanates warmth, fun and finesse.

“We would recommend the PAVE team in a heartbeat”
(Private Client)

Award Winners

Recent Award Wins

Emerging Brand of The Year (Drum Awards 2018)

Recent Nominations

Retail/Store Experience of The Year (Drum Experience Awards 2018)

Best Brand Experience/Event Strategy of The Year (Drum Awards 2018)

"PAVE London always over-deliver on all of their promises!"


"I cannot thank you enough, we were very impressed!"

(Fortnum and Mason)

"Professionalism, dedication, complete transparency. I had total faith in your team"

(BGC Partners)

"Thank you to PAVE London for making our vision a reality. Smashed it!"


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